How can a small local business with no marketing budget use social media to attract more customers?
Last Updated: 26.06.2025 12:15
If you are in business, you ARE “marketing”. If you don't have a PROMOTION budget, you are marketing badly.
Product
Good marketing is doing this well.
Scientists find that major Earth systems are on the verge of total collapse - Earth.com
Perception
AND Promotion> (Advertising, PR, Personal Selling and Sales Promotion - Digital or analogue)
People
After Game 4 low, Pacers look to 'dig in' at 2-2 - ESPN
Marketing is balancing and organising all the factors that create an exchange between buyer and seller, including:
Processes
Utilising social media means allocating resources to that endeavour - so you must have a budget of some sort.
Place
Price
as well as uncontrollable factors (Politics, Economics. Social-cultural issues, Legal & compliance requirements, Technology, Ecology, Ethics, and Demographics.